Navigating Growing Pains with an Agile Tech Partner

“Our rapid growth demanded more than just a quick fix, and Worldteam continues to deliver a complete transformation. Their structured approach optimised our operations and empowered us with the expertise we needed to stay ahead.”

Matt Paff
Chief Technology Officer, Sonnel

Navigating Growing Pains with an Agile Tech Partner

At Worldteam, our focus is on empowering organisations with the expertise and strategic insights they need to excel in today’s competitive environment. Sonnel, one of Sydney’s fastest-growing hospitality groups, was encumbered by outdated reporting systems and skill gaps that hindered their expansion. As their technology needs outpaced their internal capabilities, Sonnel turned to Worldteam for a transformative partnership that has spanned nearly a decade. Matt Paff, Chief Technology Officer at Sonnel, shares his insights on our successful co-hired partnership.

“Before our partnership with Worldteam, Sonnel struggled under the burden of outdated reporting systems that failed to keep pace with our rapid expansion. We lacked the necessary expertise in-house, which widened skill gaps and affected our ability to make timely, well-informed decisions.

What sets Worldteam apart in the field of tech outsourcing is their structured, hands-on approach to every challenge, jump-in and jump-out skills, full engineering stack skills and fractional resources. With 25 years in the tech industry, I’ve seen my share of outsourcing pitfalls, primarily around poor communication and lack of transparency. Worldteam couldn’t be more different. They implemented robust project management practices using tools like Jira, transforming our project management and communication processes. Their agile approach, combined with regular stand-ups, guarantee continuous alignment and transparency at every stage of delivery. Worldteam keeps open lines of communication, making it easy to feel like we were working with our own internal team.

Worldteam’s commitment to not just meeting but anticipating our needs has been a game-changer. Their proactive attitude was highlighted when they took our suggestion for a data integration strategy and proposed a completely new, innovative solution that avoided unnecessary complexity and expenses. This not only saved costs but also improved the efficiency of our operations.

The personal commitment from Sam and the leadership team at Worldteam, who are always accessible and involved, has deepened our trust in our partnership. Their readiness to engage directly with any issues that come up reinforces the confidence that we are working with highly capable partners.

As our team at Worldteam grows and we work with more of their team members skilled in different disciplines, the level of competence and commitment to excellence never changes. Looking ahead, we can foresee that Worldteam’s technical know-how and strategic leadership will undoubtedly be crucial to Sonnel’s continued success.”

Matt Paff
CTO, Sonnel